Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

More reading materials

Article on “How to use oral nutritional supplements.” A guide for adult patients, their careers, and families – explaining everything about nutritional supplements.

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A study on micronutrient deficiencies and its effect on older adults.

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A study that explains the different kinds of cognitive decline in brain aging and the effect of phytochemicals as nutraceuticals.

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A study role of phytochemicals as nutraceuticals for cognitive functions.

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Presents the different regulations from the EU: general principles, requirements and responsibilities governing food information, and in particular, food labeling.

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The website explains EFSA’s role in the EU framework regarding nutrition and health claims that can be found on labels, advertising, or other marketing products.

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Good Practice Examples

Bringing joy back to eating

Coaching and courses on how to go back to bring joy back to eating for patients in the healthcare sector and residents of care homes fighting dysphagia.

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Nualtra offers Foodlink Complete, high-protein, powdered supplements for special medical purposes for use under medical supervision.

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Company serving people with chewing and swallowing difficulties.

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