Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

Case Studies

More reading materials

The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises.

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Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.

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The objective of this study was to evaluate to what extent social media platforms are effective on the marketing performances of food companies.

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This article draws on prior work incorporating current developments in the advertising field to derive the following updated definition of BA: Brand awareness is the likelihood that a person retrieves a brand identifier and a product category or category need from memory across brand-relevant situations. In addition, the article summarizes the trajectory of the use of dependent measures of advertising effectiveness and calls for greater focus on the measurement of BA in its various forms.

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In this article, you will find general stats and facts about branding, why branding is so important for businesses, personal branding, and some interesting data on employer branding.

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It presents a snapshot of the EU population as captured by the 2011 Census and other Eurostat data sources.

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Here you will find all you need to know about increasing brand awareness, including a handy brand awareness definition and a brand awareness strategy guide.

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Will this form of media vanish with new generations, or will we keep surfing our favorite radio waves? Time will tell. For now, join us as we discover the most exciting radio listening stats.

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