Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

More reading materials

Good social media marketing can help to raise awareness of your food business and encourage people to come in. Continue reading to find out more and some food social media marketing suggestions and strategies.

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By 2030 almost one-fifth of the global population will be over 60 with their own demands and aspirations. But, as Mintel analyst Richard Cope explains, the food industry still hasn’t woken up to this golden oldie opportunity.

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After menopause, the skin has unique needs. With age, the body’s levels of hydration and nutrients decrease. Skin can feel depleted, lacking suppleness and radiance and becoming drier. Wrinkles become more pronounced, and skin can look washed out. Age Perfect is a tailored solution for a range of mature skin needs.

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Why elderly customers should be a prime target for food and supplement marketing:

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When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone will not capture this market’s attention.

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“A look at the lives of the elderly in the EU today” is a web tool released by Eurostat, the statistical office of the European Union. Originally, it is based on the chapter “An ageing society — focus on the elderly” of the flagship publication “People in the EU: who are we and how do we live?”, published on 27 November 2015. Data used in this tool were updated in September 2017.

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This article analyzes the definition of strategic alliance, its benefits, types, and formation process, and provides a few case studies of strategic alliances. this paper tries to synthesize the scope and role of marketing functions in determining the effectiveness of strategic alliances.

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Seniors are pretty much invisible to advertisers in America. Have companies given up successfully advertising to seniors? We get weary of watching a TV world where you seldom see anyone over 50. And when you do, they’re most often ding-a-lings, duffers, or bores. Is there a secret to marketing to seniors? What is the best way to advertise to seniors?

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225,000 older people often go a whole week without speaking to anyone at all. At Age UK we support hundreds of thousands of older people every year. We know that they have so many amazing stories to tell. We’ve partnered with Cadbury to encourage everyone to engage in conversations with older people.

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Food nostalgia floods us with such vivid, emotional memories of people and places in our past. Childhood Sunday lunches of afternoon roast chicken dinners – soft white meat of the chicken bathed in ‘homemade’ Bisto with over-cooked carrots followed by a dessert of tinned strawberries and HB Vanilla ice cream.

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Let’s dive into the critical components of a complete marketing strategy in 2022, followed by some examples for inspiration.

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