Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

STP Marketing Explained (Segmentation, Targeting & Positioning Examples)
Learn what the STP marketing model is with segmentation, targeting & positioning examples, and as a brand case study.

S-T-P – Positioning
A very brief introduction to Perceptual Mapping, used for Positioning

How To Create A Brand Positioning Strategy
Learn how to create a brand positioning strategy using an 8-step brand strategist process framework.

The Originals | Rose (Donate your words: Cadbury’s Campaign)
You’ve heard parts of their stories, but the full versions are even better. Donate your words, and who knows what words you’ll get back.

More reading materials

Where branding professionals and entrepreneurs come to learn how to build brands using proven brand strategy systems, processes, and frameworks.
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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The Definition of a Buyer Persona [in Under 100 Words] Written by Sam Kusinitz

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Biozoon food innovations GmbH is a forward-thinking enterprise that makes an important contribution to innovation in the field of gastronomy and modern forms of nutrition for specific segments of the population.

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A positioning statement is a brief description of a product or service and an explanation of how it fulfills a particular need of the target market. A positioning statement aims to align marketing efforts with a company’s brand and value proposition.

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AUGA group, AB, based in Lithuania and listed on Nasdaq Vilnius stock exchange, is the largest vertically integrated organic food producer in Europe. The group of companies manages approx. 39,000 ha of organically certified arable land and employs over 1,200 people.

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We’ve all experienced loneliness at some point – especially since the start of the pandemic. Today 4 out of 10 older people aged 65 and over say that they have often or sometimes felt lonely. That’s almost 4 million older people for whom loneliness is a daily reality. And we are missing out on their stories, words, and wisdom. That’s why Age UK is here. We provide advice, support, and friendship to older people with no one to turn to.

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Create a powerful blueprint that will transform your business into an extraordinary brand.
…So that you win the hearts and minds of your ideal customers, over and over again!

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Good Practice Guide of Senior Food Innovation for Small- and Medium-sized Enterprises (SMEs) is a unique training tool for SMEs to get a complete view of commercial examples driving the opportunities for food innovation in the Silver Economy in Europe.

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The present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase.

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The targeted population of the food products dedicated to the elderly is variable. Indeed, parameters such as age, health condition, or living situation must be considered. The needs are very different depending on these criteria and the consideration of adapted nutrition.

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UNiTE’s brand and mission have resonated with consumers by infusing the functional bar category with nostalgia and fun. Their bars are clean yet indulgent, with flavors inspired by cross-cultural comfort foods like Mexican Hot Chocolate, Churro, and PB&J.

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The Perfect Granola fights to end hunger at every level, donating 5% of profits and thousands of pounds of granola to homeless shelters and foodbanks every year, and hiring at-risk youth to provide them with the resources they need for bright futures.
In this episode, Michele reveals how she lets her personal mission drive her brand and how she can scale and grow while spending zero dollars on a marketing budget.

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