Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

Food manufacturers make all sorts of claims about their products on labels and in packaging – such as Brand X boosts your immune system or Brand Y reduces your body weight. But unless such claims can be scientifically substantiated, they cannot be used. A nutrition expert at EFSA, explains how health claims are assessed.

Tips From Trestle is a podcast focused on the discussion about senior living food & hospitality. Hosted by the Food & Beverage Executive to the Senior Living Industry Aaron Fish, he shares his thoughts, musings, and discussions about the food & beverage operations, trends, and happenings in the senior living industry.

More reading materials

The present work is focused on describing the current status of the international regulatory framework for health-related claims in functional food products and the state of the art regarding these products market, focusing on those with health-related claims.

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Evaluation of a) Regulation (EC) No 1924/2006 on nutrition and health claims made on food with regard to nutrient profiles and health claims made on plants and their preparations and of b) the general regulatory framework for their use in foods.

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EU legislation and EFSA guidance documents detail how to compile dossiers for submission and the information and studies required for the evaluation. EFSA’s guidance is updated regularly so applicants should check they are using the latest version before applying.

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Nutrition and health claims.
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What is a nutrition claim?

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Global market intelligence company for consumer-packaged goods, specializing in the food & beverage and personal care sectors.

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